I guarantee you hit a massive winning split test within the next 30 days using this simple 3 step framework.
Written by Mason Pastro on October 3rd 2022
After all of these years of testing, I’ve boiled down the keys to success for a winning split test down to 3 simple rules.
No fluff. You know me. Let’s dive in.
1. You’re going to laugh at this one but most people overlook it: identify the page that gets the most traffic and start testing there. You should know by now which page gets the most traffic.
It might be your homepage, it might be a specific product, heck it might even be a specific collection.
2. Identify which device the majority of users are shopping on. Is it desktop or mobile? Figure it out and then set your test to run only on that device. At the start of a CRO campaign I will usually run a mobile only test.
We all know (on avg) that 80% of traffic is mobile these days.
3. Run multiple variants at once. This one is the most overlooked and underrated. Most people only test one variant at a time.
Listen, if you are an 8 fig brand with a shit ton of traffic, you can afford to test more than one variant at a time. It will dramatically improve your chances of hitting a winning test.
For example, let’s say your testing your add to cart button text
Original says “add to cart”
Variant 1: “Order Now”
Variant 2: “Buy Now”
Variant 3: “Proceed to Checkout”
Now, don’t actually test this. This is a shit test idea that I only used for example sake.
But check it out, running multiple variants at once will almost ALWAYS quadruple your chances of hitting a winner. Why? Simply because the more variants we can test, the higher the chances are that one will be a winner.
I’ve had to learn this the hard way.
I used to only run one variant at once and wait weeks sometimes MONTHS of starting, ending, and restarting tests to find a winner. No bueno.
Follow this framework and you’ll be golden.
If you don’t have the time to set up these tests, implement the changes, and do CRO yourself like most 8 figure DTC founders then let us handle it for you.
Kick back and relax as we blow your conversion rate through the roof. Completely done-for-you.
You don’t have to lift a single finger.
Schedule your call here: www.conversiontime.io
I guarantee you hit a massive winning split test within the next 30 days using this simple 3 step framework.
Written by Mason Pastro on October 3rd 2022
After all of these years of testing, I’ve boiled down the keys to success for a winning split test down to 3 simple rules.
No fluff. You know me. Let’s dive in.
1. You’re going to laugh at this one but most people overlook it: identify the page that gets the most traffic and start testing there. You should know by now which page gets the most traffic.
It might be your homepage, it might be a specific product, heck it might even be a specific collection.
2. Identify which device the majority of users are shopping on. Is it desktop or mobile? Figure it out and then set your test to run only on that device. At the start of a CRO campaign I will usually run a mobile only test.
We all know (on avg) that 80% of traffic is mobile these days.
3. Run multiple variants at once. This one is the most overlooked and underrated. Most people only test one variant at a time.
Listen, if you are an 8 fig brand with a shit ton of traffic, you can afford to test more than one variant at a time. It will dramatically improve your chances of hitting a winning test.
For example, let’s say your testing your add to cart button text
Original says “add to cart”
Variant 1: “Order Now”
Variant 2: “Buy Now”
Variant 3: “Proceed to Checkout”
Now, don’t actually test this. This is a shit test idea that I only used for example sake.
But check it out, running multiple variants at once will almost ALWAYS quadruple your chances of hitting a winner. Why? Simply because the more variants we can test, the higher the chances are that one will be a winner.
I’ve had to learn this the hard way.
I used to only run one variant at once and wait weeks sometimes MONTHS of starting, ending, and restarting tests to find a winner. No bueno.
Follow this framework and you’ll be golden.
If you don’t have the time to set up these tests, implement the changes, and do CRO yourself like most 8 figure DTC founders then let us handle it for you.
Kick back and relax as we blow your conversion rate through the roof. Completely done-for-you.
You don’t have to lift a single finger.
Schedule your call here: www.conversiontime.io
Mason Pastro
Mason helps DTC founders unlock hidden revenue and scale through his conversion rate optimization and average order value boosting methods. Having been in ecom since 2016, he has a thorough background in web design, direct response marketing, and data analytics. If you're interested in increasing your store's conversion rate and average order value, book a call with us!
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